TV  

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Kidvertisers lives in the world of licensing. And our entertainment clients — Hasbro, Nickelodeon, Nick Jr. and Scholastic, put us in a great place to help grow a license-driven brand from InZone Brands called BellyWashers.

InZone launched the BellyWashers brand of 100% vitamin-C fortified beverages topped with kids’ favorite characters with initial marketing resources focused on building business to the trade.

While the launch was relatively successful, far too many kids and parents “didn’t get it”, and thought the funny shaped bottles with licensed character tops was a fun new shampoo.

InZone was convinced that it was time to make their television advertising debut.

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Kidvertisers challenge was to create a spot that clearly communicated Bellywashers true nature in the most irresistible way. We produced “Pilgrimage”, an off-beat CGI-animated spot featuring an unforgettable jingle, hard-driving, yet informative narration and an ever growing army of licensed-superhero Bellywashers.

The spot successfully branded Bellywashers as the most exciting and collectible kids beverage, drove kids to the website and stores, and helped attract more potential new licenses.

  Thirsty for success? Call Kidvertisers!