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Kidvertisers designed a new image and voice for Playskool toys, uniting a huge family of products under one banner.

Print ran up front and throughout parenting magazines, and was consistently judged best liked and most memorable over a 10 year run.

Kidvertisers participated in line reviews, helping R&D, marketing and sales teams identify best opportunities for successful launches. A video demo Kidvertisers created for a marginal product exploded into a :30 TV spot, a print campaign, the best-selling product in Playskool history, a whole new line of toys, and a spring selling season (after having been a Q4-centered toyco prior).

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  Ready for your own big bang? Call Kidvertisers!