Case Study  

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Kidvertisers partnered with NetAid, a children’s division of The United Nations to create a teaching tool that would convince kids in America to stay in school and inspire them to become advocates for the world’s poorest children. The result was “World Class. The Real Life Game Millions of Kids can’t Play”.

Inspired by actual stories of impoverished kids in Tamil Nadu, India, who must work instead of go to school, players get Daily Life cards and take on the identity of kids who are faced with real-life obstacles to obtaining an education.

Creating a game with a message was a fabulous opportunity for us. We researched the game with groups of kids of various ages and socio-economic groups and fine tuned the game until we knew we had a winner that would drive home our message under any circumstances.

After playing the game, students come away with a new understanding about the value of going to school, and can take action to make sure other kids have the same opportunity to reach their full potential. To date, “World Class” has been played in class and online by more than 50,000 kids.

Want to be a player with kids? Call us!

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